Wendell Rodricks has researched on the History of Goan Costume for three years and interned at The National Costume Museum in Lisbon and the Museum at the Fashion Institute of Technology, New York. The result of that research is a book that is now in its final stage and will be a 250 page coffee-table book which is being designed in Lisbon. The book will be published in 2008. A great part of research for the book was done at the Xavier Centre of Historical Research. The main aim of this presentation is to source material for the book from the general public.
Wendell Rodricks is Goa’s most famous fashion designer and one of India’s top ten designers. His work has involved all areas of fashion from lecturing on World Costume History to fashion journalism and styling for international advertising campaigns. Apart from fashion he is a keen Goan Patron, an activist to retain the unique flavour of the state of Goa. In the international fashion arena Rodricks has many firsts to his credit. He is the first designer to be invited to IGEDO (the world’s largest garment fair); the first Indian designer to open the Dubai Fashion Week; the first Indian designer to be invited to show at the MTown Hall in Paris; and this year he will be the first Indian designer to be invited to Paris for the prestigious Paris Pret-a-Porter salon in September 2007. Called The guru of Indian Minimalism by the Press, Rodricks pioneered a resort style unique in the country. Relaxed, resort in flavour, fluid and cut with a precise sense of Indian geometry, the Wendell Rodricks signature style has put the state of Goa firmly on the fashion map. He lives in Colvale village and since 1993 he has gained the reputation for sending out the most creative collections season after season. A remarkable feat for a designer who despite living in a small village can still manage to direct the fashion trend for the country.